A small advice snippet from this week in Graphic Design. Lesson 101: listen to your client and at all times be aware and take note of the actual brief.
We had a Client that asked us to professional design for them a flyer. The brief was very simple and straight forward – A non-for-profit organisation aiming to attract new members / chapters. They have a preexisting brochure that they themselves had created in Word that was not too flash though did the job. They wanted this updated / professional looking.
Sounds simple. One problem. No Logo. This organisation has many chapters across Australia thousands of members all run by volunteers – with a variety of clip-art logos based on direction of each chapter.
So where did we go wrong then? Well, just because they have no Logo, Does not mean they want a logo!
We jumped the gun. They asked for graphic design of their brochure – We gave them a Logo at our first presentation. Enter elephant in the room. Our client was polite and friendly, though a new logo is still a fair distance from being considered.
It is always important to listen to your client at all times. Really adhere to the brief, and if there is scope to develop a brand. Discuss this first before putting mouse to pixel. As a matter of interest, here is what we proposed for their brand. Let us know your thoughts and comments.
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Brandrally ~ Web Design Brisbane | Graphic Design Brisbane
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