Coming soon, the two most frustrating words in the digital vocabulary when browsing the internet. It is like being in a theme park only to find that the ride you really want to go on isn’t actually there, it will however arrive some time after you have gone home.
The perception of having a coming soon page assumes that the person visiting your site really wants to hear what you have to say and will return time and time again to see if the information is there, the reality of this is completely the opposite – they won’t. What these pages really say is; ‘move along, there is nothing to see here’.
Coming soon pages don’t play nicely with your search engine rankings either (SEO). I mean, imagine how frustrated you would be if you searched for a particular topic in a search engine only to have all the results returned displaying ‘Coming soon’ pages. Search Engines know this, they make our requests as relevant as possible, which means they need it to be relevant and they need it to be online.
From time-to-time situations might require a place-holder page. By taking the time to ensure that information on a page is helpful and informative will means visitors will have a positive browsing experience, and isn’t that we all want for our websites?
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Brandrally provides comprehensive design solutions by offering strategic graphic design, Web design Brisbane and Internet marketing services. Servicing clients in Brisbane, throughout Australia and internationally, we apply significant emphasis on design, strategy formulation and process and deliver successful outcomes for our clients, every time, on-time and in-budget. From Corporate Identity, through to full content managed websites, we provide professional solutions to suit your business needs.
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