Brandrally

1. The fastest growing segment on Facebook is 55-65 year-old females.
2. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily.
3. There are more than 65 million active users currently accessing Facebook through their mobile devices.
4. More video was uploaded to YouTube in the last 2 months than if ABC has been airing content 24/7/365 since 1948 (when ABC started broadcasting).
5. It would take approximately 412.2 years to view all the content on YouTube.
6. 95% of all songs downloaded last year weren’t paid for.
7. Social Media has overtaken porn as the #1 activity on the web.
8. 55% of the blog sphere drinks more than 2 cups of coffee per day.
9. MrBabyMan, the number one user on DIGG, has dugg 142,913 stories (23/10/2009 12:58pm).
10. If MySpace were a country, it would be the 5^th largest in the world (between Indonesia and Brazil).

SOURCES

1. Inside Facebook, (2/2/1009), Fastest Growing Demographic on Facebook: Women Over 55, http://www.insidefacebook.com/2009/02/02/fastest-growing-demographic-on-facebook-women-over-55/
2. Facebook Press Room, (23/10/2009), http://www.facebook.com/press/info.php?statistics
3. Facebook Press Room, (23/10/2009), http://www.facebook.com/press/info.php?statistics
4. Mashable: The Social Media Guide, (20/05/2009), YouTube is Huge and About to Get Even Bigger, http://www.mashable.com/2009/05/20/youtube-video-uploads
5. Alexa: The Web Information Company, (23/10/2009), YouTube, http://www.alexa.com/data/details/traffic_details?url=youtube.com
6. Reuters: Kate Holton, (16/01/2009), Global digital music sales up 25 percent, www.reuters.com/article/technologyNews/idUSTRE50F6NE20090116
7. Reuters: Belinda Goldsmith, (16/09/2008), Porn passed over as Web users become social, http://www.reuters.com/article/technologyNews/idUSSP31943720080916
8. The Future Buzz, (03/06/2008), A Case Study in Building Buzz in the Blogosphere: Joffrey’s Coffee & Tea Company, http://thefuturebuzz.com/2008/06/03/case-study-building-buzz-blogosphere-joffreys-coffee/
9. Twitter: MrBabyMan Profile, http://digg.com/users/MrBabyMan
10. Alexa: The Web Information Company, (23/10/2009), MySpace, http://www.alexa.com/siteinfo/myspace.com